Your website is the online home of your business. If it can't tell your convey your brand properly, then nowhere on the planet can.
It means no matter what you put into your website, if it's not brand scripted, there's only one thing that can come out.
If you don't have a simple and relatable brand story, everything you pump into your online presence will be a huge waste of money. Doesn't matter how beautiful it is , I promise.
Competition is fierce. What do you think is the only thing that that sets you apart? You're correct - a brand script to tell your story in a way that shows you're unique.
Humans have found connection through stories for thousands of years. I promise, that isn't about to change now - not for your business of anyone else's.
I know, this isn't the old testament, but when you can't convey your message in a simple, relatable way, gnashing of teeth is the inevitable result.
My website copywriting process is designed around the best practices of the industy. When you work with me, you know you'll recieve:
We dig deep into the heart of what your website's missing and what your ideal customers want. This includes calls, questionnaires, and research to make sure we get everything right the first time around, from your brand tone to your messaging strategy.
Step 1: OnboardingBased on the results of the onboarding phase, I create a strategically crafted it layout of your website structure and messaging that will help guide your readers into realizing that you are the best option for what they need.
Step 2: OutliningOnce the outline is approved, I submit parts of the first draft for your review and consideration.. Once we both agree we're on the same page, I write up the complete draft of your website copy.
Step 3: DraftingDue to my thorough process from start to finish, by the time you get the final draft the work should be nearly complete. After a few adjustments based on your final feedback, you will have exciting new copy to put on your website.
Step 4: Finalizing